Hi, I’m Matt.
I'm a creative director, designer, and illustrator who specializes in helping organizations clarify their message, strengthen their brand, and creating work that connects with people.
For more than two decades, I've partnered with nonprofits, small businesses, artists, and growing organizations to transform ideas into clear, meaningful experiences. Whether I'm building a brand from the ground up or designing a package for a local farm, my goal is always to create work that reflects who you already are.
What I Believe
Branding is more than a logo.
It's one of the biggest misconceptions organizations fall into. We think a fresh logo and a new website will make people see us the way we see ourselves. If branding were only about visuals, creating meaningful organizations would be easy.
The truth is that great branding begins long before design. It begins with understanding who you are.
The ancient Greeks inscribed the words "Know Thyself." I believe the same principle applies to organizations. When you truly understand your purpose, values, and the people you serve, your story becomes clear and communicating it becomes natural.
Clarity builds trust. Trust builds relationships. Relationships create lasting growth.
Beyond the Studio
Creativity isn't just something I do for work—it's the way I live my life.
Whether I'm creating music, painting a mural, building a puppet, or studying the artistic traditions of cultures around the world, I remain a lifelong student of creativity.
That mindset shapes how I approach both my work and my life. It encourages curiosity, playfulness, and presence, allowing me to connect more deeply with people and the world around me.
I live in New York's Catskill Mountains with my wife, Hillary, and our son, Luca, where family, community, and a life of service continue to shape both my work and the person I'm becoming.
Let's Build Something Meaningful
If you think we'd work well together, I'd love to hear your story.